I write, edit, eat, drink, & travel.

What am I doing?

I write and consult on digital media projects, conduct mezcal tastings, and cover spirits in this rapidly changing world. Right this second I am translating Domingo Garcia’s “Mezcal : un espirituoso artesanal de clase mundial” which will be published in an English edition in 2023. I continue to write for Mezcalistas and a variety of publications. Check out my weekly tasting notes of agave spirits. Most recently I wrote a features a key sustainability project in Guanajuato, mezcal brands who opt not to certify, the world of Armagnac and how some tequila producers are going back to their roots for SevenFiftyDaily


I always am working on some fun projects. Follow me on Instagram to see where I am, what I’m cooking, eating and drinking. I like to travel, eat, drink, look at art, and learn more about the world around me. You can follow my progress through my maps:

Year in Music: 2022

Max’s Espresso Map

Where to Eat

Temples of the Cocktail  

Where do I come from? 

I used to work at Salon.com and SFGate.com. More recently I co-founded RecipePowerMezcalistas, and Lucky Loser.