Hopping out of the Bay Area bubble is always an experience but this past quick trip to LA was a keen reminder of just how dominant technology has become here because the billboards are all completely different in LA. Here everything is about Apple’s latest iPhone campaign, SAS services, Internet security, and start ups I’ve never heard of. LA is full of billboards promoting all the movies and TV shows that I’ve only read about. That saying about advertising to the people paying for the advertising has never rung truer.